Building a full visual identity from zero —
for a Gen-Z activewear brand from Tirupur.
The client approached me with a single brief: build a brand for a sportswear line. No name, no direction — just a product category and a target audience of Gen-Z urban athletes in Tirupur.
The name HoppIt was my decision. Short for Hopp-It — Quick Wear. The idea: wear it quick, move fast. It represents speed, agility, and ease — a sportswear brand you just throw on and go. The natural mascot for that energy? A rabbit. Fast, energetic, and immediately recognisable.
The challenge was making it premium without losing personality. The solution: refined display typography anchoring the wordmark, with a characterful bunny sitting on top of it — funny, bold, and confident at the same time. The concept was revised with a senior designer and approved by the client without corrections.
Chosen for energy and accessibility — high contrast across digital and print. Each colour has a defined role in the system.
A brand presentation reel produced in Premiere Pro and After Effects — bringing the full HoppIt identity to life through motion.
A complete brand guidelines document was delivered — covering logo usage, colour codes (HEX, RGB, CMYK, Pantone), typography scale, mascot usage rules, and do/don't examples for logo application.